Hosting a Craft Beer Tasting Event.

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Yesterday I hosted a Michigan IPA Tasting Event at our home. Six of us gathered around the table and shared beer, stories, and laughter. I had a lot of fun hosting, so if you’ve ever considered it, I say – do it! Here is a little advice to get you started:

Pick a Theme

Do you want to sample beers from one brewery? Do you want to sample the same style of beers from a variety of breweries? Do you want to share with people your favorite beer of each style? Once you decide the theme of your tasting, it will help determine what comes next.

Picking my theme was easy, because I had beer that I needed help getting rid of. Generally IPAs are meant to be enjoyed fresh, and my cellar was piling up with an abundance of Michigan IPAs that needed to be drank fast!

Pick Your Guests

First, you’ll need to determine how many guests you’d like to invite. Do you plan on having an intimate around-the-table tasting, or a larger mix n’ mingle party? It’s also a good idea to take into consideration the types of guests you want to have. If you’re planning on a more formal tasting event that thoroughly dissects the appearance, aroma, taste, mouthfeel, etc. – make sure you are inviting experienced and knowledgeable beer drinkers. If your event is going to be more casual and will include people with a variety of beer experience, make sure you facilitate it accordingly. You don’t want to disappoint your fellow beer junkies, and you definitely don’t want to scare off or intimidate new craft beer drinkers.

For yesterday’s event I invited friends that appreciate craft beer, but all have different levels of knowledge on the beer spectrum. In this instance, the environment was a positive one which facilitated an open discussion of beer knowledge.

Pick Your Beer

Once you know your theme and how many guests you plan on having, it is time to pick your beer! It’s fun to serve rare or unique beer your guests have never had before, but it might also be good to serve familiar beer to act as the tasting ‘control group’ to the other beers. How many different beers do you plan on having? We had 12 different IPAs, divided into two rounds – but I think if I were having a more formal tasting event, I would limit myself to 6 in order to prevent palate fatigue and mental exhaustion. Now is also the time to determine how much of each beer you will need. Are you having enough people to warrant a pony keg, or do you just need a couple bottles from your local bottle shop? Remember, a tasting event is different from a drinking event – each guest only needs a couple of ounces of each beer. Also keep in mind that a couple of ounces can add up to a lot of ounces, depending on how many different beers you are serving.

Supplies

  • Beer. Purchase your beer ahead of time, and make sure you store it in a cool, dry place. On the day of your event, make sure the beer is served at proper tasting temperature for the style. Beer that is too cold is hard for our taste buds to taste.
  • Tasting Cups. Remember, these only need to be a few ounces. I used clear plastic cups with a wide mouth, so guests could easily evaluate color and catch the aroma.
  • Tasting Mats. I made tasting mats for each round of tasting, with ordered, labeled spots for each beer. I also included other information about the beer, like the brewery name, ABV, and IBUs.
  • Beer Score Cards. While my event did not include formal judging, I wanted to provide my guests with a place to take notes about each beer if they were so inclined. I also printed off a page with some tasting “suggestions” and some simple beer vocabulary.
  • Snacks & Water. I intentionally picked snacks that act as palate neutralizers or that traditionally pair with beer. We had pretzels, popcorn, bread, and cheese. Make sure you also provide your guests with plenty of water. The idea behind the snacks and water are to help clear the taste buds between beer samples, and also to help prevent any major drunkenness caused by an empty stomach. Aside from the snacks, our group was small enough that we were also able to order carry-out once the event was underway.

Day Of

On the day of your event, set up as much in advance as possible. I set out each spot at the table with the tasting mats, beer score cards, pens, napkins, and suggestion sheets well before everyone arrived. I also threw some flowers in an old growler, which made a beautiful centerpiece. I put snacks out and poured waters 15 minutes prior to everyone’s arrival, and started playing music 5 minutes before showtime. In case of late arrivals, I advise you do not start pouring beers until everyone is there and ready to start. Talk to everyone, and make sure they are comfortable and enjoying themselves. Keep an eye out for overconsumption, and be aware that as the host you may have to provide a way home or a place to crash for the night if someone goes over the top. (Fortunately, I did not encounter anything remotely close to this last night.) Consider having a party favor you can send home with people at the end of the night – mine was simple, I sent my guests home with a variety 6-pack of the beers they ranked the highest.

 

Overall, my tasting party was a success and I am really glad that I did it. My guests were great, and brought some of their own delicious beverages to share – including a homebrewed Classic American Pilsner and some homemade wine. Thanks to everyone that came out! I look forwarding to hosting my next one.

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Have you ever hosted a beer tasting event? What did you find that worked and didn’t work for you? If you were to host a beer tasting event, what would your theme be?

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